Top 10 Chatbot Trends That Help Grow Your Business in 2021
Over the years, the major companies around the globe have witnessed the benefits associated with chatbots. The hype for Artificial Intelligence and Chatbot is real as more and more companies are now opting for it for the growth of their company. As of now, chatbots are helping in seven primary areas which have witnessed subsequent growth in their field after the implication of chatbots. Let’s take a look at some of the current chatbot trends which would help your business prosper.
1. Online marketing and Ecommerce
Since the implementation of chatbots on the ecommerce platforms, the ecommerce has witnessed a sudden huge growth. As per some of the major companies, their sale has increased for up to 70% after they have started using chatbots. Each of the companies is coming up with their improvisation of chatbots that is helping them to improve their customer satisfaction.
2. Substitute for Email
The chatbot messengers are proven to have a higher click-through rates and open rates than emails. And this is the primary reason why all the online marketers have started implementing chatbots for getting connected to their visitors through the pop-up chatbots. And once the users get connected with the Chatbot using the Chatbot, they are transferred to the bot that is in charge of the sales funnel.
3. Sales Conversion
The next part after getting engaged with the customers is turning them into sales. And that is exactly where the sales funnel chatbot comes to play. And with the help of the sales funnel, the companies are able to distinguish the audiences and the customers. The sales funnel bots are dynamic and interactive, which eventually helps them to get engaged with the customers better and later convert them into potential customers.
4. Improvised Content
The chatbots have been proven to take customers to a whole new level of journey, teach them valuable stuff as well as improve their relationship between the customers and the company, which eventually leads to a sale. The better the interaction is between a customer and company; the chances get higher to turn them to sale.
One of the primary examples of this is Call of Duty game developers who have used Chatbot to interact with their customers and give them a sneak peek into the next season of the game. They have received over 6 million messages within the first twenty-four hours of their launch.
5. Stronger Bonding
Due to their high interaction capability, the bots provide the customers with a far more personal feeling which lacks in social media. The chatbots are designed to portray human feelings, which eventually help to have a better interaction with the customers, which helps in improving the relationship between the customer and company which eventually turns the customers into loyal customers.
6. Chatbots and their Assistance with Customer Retention
This all has been proven to customer experience, but what about the benefits of the companies. Well, chatbots are helping the eCommerce companies in multiple ways. And one of the most prominent ways is getting back to the customers after they abandoned their carts. As per a survey, more than 68% of carts are left abandoned.
And over the years, most of them have been recovered using emails. But with the help of the chatbots, the eCommerce sites are now able to get back customers who have abandoned their cart more than ever. And apart from getting back customers, the chatbots are also helping the companies to generate more leads for their websites.
And the predictive and analytical personalization skills of the companies have been one of the primary reasons that have helped the customers to gain such attention.
7. Improved Customer Service
With the help of the chatbots, the companies are being able to save as much as 30% which they have spent behind customer service. As per some of the major business analytics, the companies can save up to an accumulated amount of $23 billion, which were spent behind the salaries for the customer service employees. As per IBM, who is one the leading IT giants in the world, more than 60% of their customers have opted for an online solution over talking to some staff for resolving their issues. And this clearly portrays that the usage of chatbots is only going to increase in the future.
8. Artificial Intelligence (AI) is all set to play a Prominent Role
Well, there is no denying the fact that AI is changing the way people interact with online content. If you want to stay at the top of chatbot strategies, understanding Google’s AI algorithm is essential.
On the other hand, to site usability, opt for AI-powered chatbots. Searches via chatbot tend to perform better for your website. Usually, it is a common tendency among us to abbreviate while we are typing.
9. Never Ignore the Technical Facets of Chatbots along with UI and UX
We most often tend to ignore the practical facets of chatbot by concentrating mostly on its basics. But note that ignoring these trivial facets can severely compromise your website’s visibility. It would help if you always were on the lookout to make your website attractive by implementing the latest UI/UX.
Also, the site’s design should exude practicality to the users. In the quest of providing top-notch content, site owners tend to forget about user-friendly UI/UX. And in case you don’t know, site popularity is no longer based on having high-quality content on the website.
10. Design Chatbots that stir the Interest of the Searchers
Work on the website’s navigation by eliminating hard-to-understand menus. Monitor the session duration of the chatbots of your website to know the time of engagement with the visitors. Nowadays, Google’s ranking bots take many things into consideration, out of which UI/UX are essential. Google must deliver users with a user-friendly site. Well, don’t fret in case your chatbot doesn’t have a user-friendly UI/UX.
With the multifaceted benefits that the Chatbot possesses, the demand for chatbots is only going to increase in the future. And some companies have utilized these benefits to improve their customer experience. Contact reliable website development services to design futuristic chatbots.